• Businesses will lose $313 billion every year due to poor customer service?

  • Where your company/department is with customer service?

  • The 5 groups of customers you work with every day?

  • That you are on a journey that should never end?

  • Who your customers are? 


  • 4 out of 5 public schools report violent criminal incidents
  • 1 out of 5 report serious violent criminal incidents taking place on school grounds

Excellent service is what customers want. They are more likely to move on to another company that provides great experiences than they are to stay with a company where they have had even one bad experience. Even when prices are lower elsewhere on goods or services, most people will stick with a company with good customer-oriented, quality service.

Robert D. Sollars spent nearly 35 years breaking the rules of customer service. Much of his time was spent working in the field of security. He taught his security teams how to handle any type of crisis, but in the process, he also developed amazing customers service skills in the men and women he worked with. He wasn’t always popular with his bosses. They felt security guards should be seen but not heard. Robert knew security staff could and should play an important part of the customer experience at every company he worked with. He asked his teams to greet people at the door, to ask if they needed guidance to a specific part of the building, walked them there if necessary and so much more. Those simple steps and that first impression made customers feel welcome, not ignored, and often set the tone for their future dealings with other employees in the company. Then he created great internal customer service programs between his team and with other departments in the company.


Robert has written two books – One Is Too Many is a training manual on the prevention of workplace violence. His newest book, Breaking the Customer Services Rules, is a guide to helping companies provide customer-oriented quality service 100% of the time.

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Contact Robert to assist you and your company to save money, make money, increase customer satisfaction and retention, increase employee engagement, motivation, and better safe guard the business, your assets and employee lives!

Learn About Upcoming Seminars


Contact Robert to come into your facility or business and let him help you create great customer service programs, as well as workplace violence programs and protocols to help keep your employees and customers happy and safe in your place of business.

Why Hire Robert?